Event of the Week: Live the Culture

The audacity that, in the name of unity, we dare champion the differences that define us is a beautiful thing.

On Sunday August 6th, 2017 I attended Ataria NYC’s “Live The Culture” pop-up shop in Harlem, New York. This marked the beginning of what I hope will be a life-changing initiative of mine: attending events predicated around the support of under-represented businesses and ideas. Especially the latter. Because not only do I believe there to be a need for community amongst the people who look like me, I also fully intend on using myself as a vessel to show the rest of the world that Beautiful Minds belong to people of all colors, creeds and perspectives.

"With every piece of clothing we bring to the market, Ataria NYC creates a sense of pride in global culture."

Inspired by African, Asian and European cultures Ataria NYC, a New York-based fashion company, leads proudly, using each article of clothing produced by its brand as a bridge to unify cultures. “Live the Culture” was a stark representation of the essence that is the company behind its inception.

The event hosted artists spanning all parts of the globe, each using their own life experiences as a reflection of their perspectives. Paintings, jewelry, clothing decorated the humble gallery, collectively serving as a backdrop indicative of the beauty that lies in the differences between cultures. Steady streams of attendees filtered back and forth between each booth to the rhythm of music whose diversity was second to that of the event itself.

Of course being a patron of this experience, with all of the aforementioned culture and expression, the sense of community is hard to ignore. But the unique points-of-view came from the vendors who made the event possible, especially the organizer who had the foresight to identify the need for community, while also also executing the plan to make it happen.

Putting events like ‘Live the Culture’ together is important because I strive to ensure that my team and I have our external and internal goals clearly defined. It is easy to accomplish the internal goals. However, the external goals, the ones you have for the community are often ignored, but are usually the most important and served as the essence of this event.
— Chinasa Nwokocha, CEO of Ataria NYC

Time spent with vendors taking part explained the connection between social responsibility and the passion that fuels the fire of every entrepreneur (especially those from the black community):

Events like this are important because black-owned businesses are not often given the same recognition as others.
— Andy Bankz, artist.
‘Live the Culture’ is essential to us and our communities because customers get to see who we are and vendors freely exchange ideas.
— Geo Suggs, FVN Clothing

The event appeared to be a success. Vendors and attendees alike allowed themselves to be taken into the world of all those taking part in the day. The free-flow of thoughts and expression was allowed to run amok, uninterrupted by no one, as culture was present in its purest form. 

This is our purpose... our brand is intended to give you a feeling of culture….Not just ‘Live the Culture,’ but every event we host is reflective of this. Culture is at the heart of our brand…. ‘Live the Culture’ speaks for itself... you were there... it was a cultural experience.
— Nwokocha